Red Light Holland teams up with Arch Public for Bitcoin Strategy

Red Light Holland teams up with Arch Public for Bitcoin Strategy originally appeared on TheStreet.

Red Light Holland, a Canadian company that produces functional mushrooms and psilocybin truffles, has selected Arch Public Inc. as its primary partner to assist in managing its Bitcoin investment strategy.

The decision comes after Red Light Holland announced it will invest up to C$2 million in Bitcoin and other digital assets. As part of this goal, the business has already put C$210,000 into a Bitcoin ETF.

On July 15, the firm took on Scott Melker, a renowned crypto Key Opinion Leader, as its Bitcoin advisor.

Join the discussion with CryptosRUs on Roundtable here.

Red Light Holland added Bitcoin to its balance sheet since it was having trouble with its banking because of its work in the psychedelics industry. The firm viewed Bitcoin as a means to achieve financial independence after being debanked, despite operating a legal and functional mushroom farm.

"So we were debanked as we were proceeding with, ironically, just a regular mushroom farm, not even the psychedelic mushroom farms," said Todd Shapiro, CEO of Red Light Holland Corp, in an interview.

Arch Public will facilitate the buying of Bitcoin through automated trading strategies (algorithms). Their approach involves buying Bitcoin on dips and protecting the investment from loss, as all assets won't be sold for less than the original cost.

It supports dollar-cost averaging strategies, adjustable monthly allocations, and flexible plans to streamline the creation of an innovative, behavior-based Bitcoin portfolio.

"We are excited to partner with Red Light Holland to support their Bitcoin Balance Sheet strategy. Our algorithms remove emotional biases, allowing companies like Red Light Holland to accumulate intelligently, safely, and reconcile instantly while not being distracted from their core day-to-day business," said Tillman Holloway, Co-founder and CEO of Arch Public.

The partnership shows that Red Light Holland wants to combine decentralized finance with its larger goal of making new things in wellness and psychedelics.

Red Light Holland teams up with Arch Public for Bitcoin Strategy first appeared on TheStreet on Jul 25, 2025

This story was originally reported by TheStreet on Jul 25, 2025, where it first appeared.

View Comments